5 Best Strategies to Increase User Engagement for Your Mobile App In 2020

The mobile app industry has exploded dramatically over the last ten years, and as a result, numerous business sectors have shifted their focus towards the ever-growing mobile-centric market.

That said, the mobile app revolution has brought about fierce competition. Google’s Play Store and Apple’s App Store currently have a combined 4.5 million smartphone and tablet applications. In this expanding crowd of mobile apps, ensuring that one remains relevant and valuable in the long run is currently the top concern for enterprises and developers.

Whether you are planning to launch your mobile app soon or have been in the app stores for years, it pays to know the techniques of retention. Gone are the days when the number of app downloads was the sole proof of success. How you keep your users engaged will draw the line between your app receiving long-term attention and high ratings or disappearing from the stores as soon as a competitor emerges with a better product.

Mobile App

Read on to find out what user engagement means for you and the techniques you can use to increase this valuable metric today.

What is User Engagement?

App user engagement is a measure of the level of activity demonstrated by the users of your application. Engagement tells you how many people are using your app and how much they are using it.

Keeping users engaged, especially in an increasingly competitive and fast-paced landscape is no walk in the park. According to Localytics, the average mobile app retention rate sits at 20 percent after 90 days across all industries, which means that 80 percent of an app’s initial users fall off within 90 days. The report further reveals that 20 percent of apps are used only once before being uninstalled, and if an app is opened just once within the first seven days of installation, it is 60 percent more likely to be uninstalled.

These numbers might seem unrealistically appalling, but in truth, app owners are operating in a market where their customers have a lot of choices. Therefore, if user conversions and monetisation are among your goals for developing your application, keeping users engaged to ensure repeat usage must be your top priority.

How to Increase User Engagement for Your App

Achieving enough mobile app engagement can be challenging, costly, and time-consuming, but with the right approach, you can get more active and loyal users in no time.
Below are five tried and tested methods that will give you the results you want for your app.

1. Straightforward Onboarding

Drawing from its English definition, onboarding is the process of adapting a new user to your app. Think about it as the first impression you will give prospective users.

An app that is easy to launch and navigate will make users feel comfortable from the start, decreasing abandonment rate. On the other hand, if your app requires a host of unpleasant steps before users can get what they want, they will likely jump to the next option available.

For the most effective onboarding, aspire to make the initial steps as few and straightforward as possible, and include minimal but effective explanations of the app features. Your user interface must also be intuitive and captivating to hold a first user’s attention long enough to achieve their goal.

2. Personalized Experience

Personalisation is an essential factor for any platform that requires users to create active accounts, and apps are no different. Creating a personalised environment in your application can help you keep your customers engaged for longer. You can add usernames on top of the screen with a greeting message and use data analytics tools to track individual search histories and offer recommendations based on a user’s demonstrated preferences. GPS can also enable you to personalise aspects of your app like the user interface or language based on the location of the user.

Add a personal touch to push notifications and emails as well, rather than using broadcast messages. Localytics reports that personalised messages offer a 35 percent more conversion rate than broadcast messages.

3. Rewards

The right onboarding and a personalised feel are crucial boxes to fill when trying to improve user engagement. To seal the bag, however, go a step further into offering users some incentives for their activity on the app. Everyone wants to get exciting bonuses that will help them save, and consequently, many app engagement campaigns achieve success by giving their customers better deals.

Bonuses and incentives depend on the nature of your app. If yours is an e-commerce platform, offer your faithful users gift cards or sales once in a while. And, if you have a travel and lifestyle app, partner with external stakeholders to provide attractive holiday deals.

Keep in mind, however, that for rewards to be effective, they must be real. Mobile apps that reward user effort with virtual tokens may get some initial engagement from fascinated users, but they won’t translate it to long-term value.

4. Regular Updates

Even the most popular apps know that keeping users hooked is a continuous process. If your application slacks at maintaining interest, or worse, it develops compatibility issues with new devices or operating systems, your users won’t hesitate to uninstall it. It is, therefore, crucial that you keep your app fresh and functioning correctly with regular updates.

Frequently updating your app will also keep users more excited about the capabilities that a new version brings to the table. If you are usually keen on collecting feedback, you can show your users that you are listening and working hard for them by including the features they have been asking for in the next update. As a result, users will be more trusting towards your platform and more inclined to stay.

5. Push Notifications

Studies show that 79 percent of people between 18 and 44 years old have their smartphones within arm’s reach 22 hours a day. If their phone blinks or buzzes, the chances are high that they will pick it up.

It, therefore, goes without saying that push notifications are exceedingly useful tools for generating user engagement. Today, notifications can include media and action buttons, and you can tailor them to specific users. You can use them to convey new information, send reminders, encourage users to use a feature on the app, and much more. According to statistics, push notifications can improve user engagement by as much as 88 percent!

On the flip side, push notifications can be problematic if used thoughtlessly. The average smartphone user in the US gets a staggering 46 push notifications every day. Any new app that adds to this number needs to do it in a way that does not make users feel bombarded. Indeed, shooting too many notifications can lead to uninstallation.

Nonetheless, the impact of appropriate push notification delivery cannot be understated. Netflix, for example, has improved mobile engagement tremendously using simple reminders about new content based on a user’s viewing history. Use push notifications wisely, and you will see user commitment growing to new heights.

Mobile App

Wrap Up

The mobile app industry is as competitive as ever, and with users getting more demanding by the minute, the work of increasing user engagement is becoming increasingly complicated. Today, the goal is not merely getting your app downloaded but retaining users to build brand loyalty.

As an app owner, you must find the balance between the quality of your app and how you package it for your users. Having both will help you to convert new and dormant users to long-term customers, and that will translate to a significant improvement in the average lifetime value of your app.

Feel free to contact BEEZER.COM and create your perfect app. Build Something Brilliant!

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Modern Technology Babies

Whether we like it or not, it is a fact that our babies were born in a modern technology world. Is that a good or bad thing? Honestly, there’s no right answer to that question. It depends on how we introduce them to the new modern technology. There is a very fine line between the advantages and disadvantages of it. This world is a very damaged place, and the Internet provides all kinds of information that can be extremely educational or on the other hand harmful for our children. But thankfully, we are here to monitor what kind of external stimulus we provide to prevent a devastating end result.

When I was a child, computers, phones and tablets weren’t as popular as they are today. My parents didn’t buy clothes online or post our family photos on social media. I didn’t watch cartoons on YouTube or play games on the tablet. My playroom was outside in the parking lot and near by bushes and it was like that until I went to primary school. On a rainy day my mother would cover the whole living room floor with newspaper, prepare some water colours, and I would paint for hours. It was very different and stress free. It was less of a worry for parents as well because they didn’t need to think about the very dangerous modern technology.

As a mother, I am very aware that I have to educate myself and learn about all aspects of technology.  This will enable me to teach and protect my child when the time comes for her to explore that part of the world. My daughter is only 18 months now, but I see that she is very curious and at that stage of observation where she copies everything. At this age, it is very important that we monitor the kind of information they take in. And of course, the older they get the more they get exposed to the new modern world. It starts with us parents because we are the role models for our children.

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“Beauty”

People need to rely more on their common sense. In the world that we are living today is very easy to get distracted. There is so many things going on, we are bombarded from all sides. Media is usually the most effective way of disturbing people’s lives. The worst results of media affecting population is related to promoting “beauty”.  TV commercials, social media, celebrities and especially all the reality shows are in majority cases based on how we should look and what is the standard of being beautiful.

I have been living in the UK for almost two years now. The amount of women I have seen that have completely destroyed their faces from a desperate search of looking ideal is horrendous.  These are young women who have their whole lives in front of them and they are just not happy with their image. The reason for that is probably the consistent vibe from the world, the intense pressure of perfect photos everywhere. It is sad that everybody knows that all those things are not reality but yet majority of women and men still trying to get close to that kind of perfection.

What is beauty?  Is that really something that we can categorize? Every person is unique, we all have different features and we can’t look like someone else. I think we all have one or two parts of the body that we are not quite happy with and that is very normal because nobody is perfect. And if we take care of ourselves with healthy lifestyle we can build that confidence that we need. Women I have seen are obviously bothered by many things when it comes to their faces and figure. The extents they go to have deeper issues. The inner beauty is damaged and because they have a lack of self confidence they can easily be affected by all the promoters of perfection.

I have never been against plastic surgery, botox, fillers, make-up, hair extensions, beauty tattoos and all that is available at this time. We have to take care of our body and we have to look good and feel good but at the right level. Sometimes women just go too far and just want more and more until the end result is even worse than it was at the beginning. It is important to find a limit how far to go. Sometimes you have to ask yourself is that really something that will make me happier? It is interesting that usually people don’t even notice that you have changed something unless it is so drastic that you look completely different.

Teenage girls are the most vulnerable category. They mostly experiment with make-up and of course follow all the trends out there. But they can get influenced by their mothers as well. They can get the wrong impression already from the beginning and by the time they become teenagers the lack of confidence is their best companion. And with all the pressure from the world’s idea of perfection everything can go rapidly down the hill. It is not a coincident that we have major amount of young people with severe types of depression.

Beauty is not just an image we are wearing, it is much more. Beauty is the whole package. When we love ourselves and we enjoy our body, when our mind is at peace, when we love what we do, when we are happy, that is called beauty. If you have a chance to tell people on a daily bases that they are beautiful just the way they are then there might be a big chance to save some ones future well being.

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Vaccination – is it safe or not?

I recently had to vaccinate my baby. We postponed the immunisation process that should be done between two and four months. She got the vitamin K and BCG shot when she was born and at eight months the first shot for everything else. First few days looked like everything will be fine and there were no side effects but maybe a week after she started to get very sick. She had a high temperature, really bad cough, completely blocked nose and she was having difficulties to breathe. I thought that this should be a normal reaction to vaccine and that will pass shortly. I wasn’t too concerned although this was actually her first time being sick since she was born.

After a week of coughing all day and night I decided anyway to take her to the doctor just to make sure everything is ok. We left the hospital with the respirator mask for asthma. It was a bit of a shock for me because she was perfectly healthy baby and now suddenly she is suffering to breathe normally? Doctor was not concerned and advised us to use this for a week and she will get better. Everything went back to normal in a week and it was a relief for me but at the same time I started to seriously think about side effects of vaccination.

We have noticed other changes with Michelle. She was a very patient and calm baby, she carefully listened to every word I said and understood everything. After the vaccine she started to get very fussy and impatient, sometimes even aggressive and loud. I couldn’t understand really what was going on, so I tried to convince myself that we are entering a new stage of her life. Even her sleeping routine changed almost instantly. When I put her to bed she would go completely crazy, screaming and kicking with her legs and waking up many times through the night. That was a big difference from the routine we had before.

Four weeks after the first shot she got the second one. At that time I decided to really pay attention for any side effects. The cough was back which was very interesting and her mood changed even more. Some of the rashes that were healed already came back. That was for me and my husband a red flag. We started with a research and discovered many interesting things. We have listened to so many different stories how children became autistic and got different allergies, even became asthmatic. Honestly it is very difficult to understand that majority of babies nowadays have some kind of problems.

I always believed doctors when it came to vaccination and I always said that babies need to be vaccinated. Of course we don’t want our babies to get sick so we have to protect them. But do we really protect them with vaccination? I am not a scientist or a doctor but I have heard enough to decide that Michelle will not be vaccinated anymore. I had my flu and whooping cough shot as well when I was pregnant and ended up with a very bad chest infection. Never been so sick before but thankfully my body was strong enough to fight trough.

If a mother would ask me for advice now what to do, I wouldn’t say yes you have to vaccinate your child. I would suggest every mother to read about it and then decide. Don’t go in without any knowledge as I did. I know that in some countries it’s still mandatory but here in the UK we can decide. I am not a mother that is promoting the anti vaccination movement, I am just here to share my experience and my opinion. Please share your opinion about that and maybe even your own experience.

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Mothers, don’t feel guilty if you let your baby cry sometimes

Letting our baby cry instead of tending to their cry immediately sounds like a terrible thing to do, but… We are often forgetting how intelligent and smart our little mini-me’s are. The only way of communication is through crying as soon as they are born. It takes some time to get to know your baby and learning how to define different types of cries. Up to four months of age I believe they only cry when they are hungry, in pain, or if they need a nappy changed. After that they get used to you and their surroundings and they start to use different sounds to get your attention. Trying to test us is their way of demanding things. We are parents for a reason. We have to raise them, and honestly, no one wants to have a spoiled child who will cry or later even scream for everything. Or, maybe you do?

Michelle was crying at the beginning only at the evenings when it was time to sleep. Of course, we were holding her and walking around with her in our arms until she would finally fall asleep. Sometimes it would take us hours of walking around comforting her. The time was passing and we were exhausted because we didn’t sleep much. As new parents we knew what to expect but at the same time we were aware that she is growing and she now understands some things already. We came to the point where we didn’t know what to do next. We understood when she was six months old that she was now at the stage when things start changing. She began showing us her character and emotional intelligence already. Fully understanding who mum and dad are and began with demanding and testing how far she can go.

My husband and I were talking a lot about this and we were having some disagreements on how to move on from that point. I had more of a soft nurturing approach and my husband was trying to get on with a more firm approach. I am glad that we are so different because we were eventually able to find the middle way which is probably the best. My softness and his firmness combined in to a perfect combination for raising our child. Through her development we managed to define when it is time to nurture her and other times when her demands come out, time for firmness.

Let me mention that children are very different. Not every child can be approached in the same way. That’s why it’s so important to observe your baby and start early with realising how to raise your little one. It is very difficult, especially for the first time mothers. It’s the first time for me as well and I soon noticed that I may be on a path of spoiling my child and at the same time not giving her a chance to be autonomous. So that’s the reason we sometimes let her cry but at the same time make sure that she has everything she needs. And, I have to say, that we have noticed a big difference in her development. She started to try more things on her own and explore the environment. And that was the moment when I lost the filling of guilt because I saw that she can do things that I would usually do for her because she demanded.

That’s my opinion and I don’t say every mother should do the same thing. But I have to say that it is very disturbing to see children that are very demanding. Sometimes to the point that mothers don’t know what to do anymore. They feel helpless because they didn’t start early with a healthy combination of nurturing and firmness. It is not easy but mostly we think that a baby up till one year old should be just cuddled all day. Babies are very smart and I see that with Michelle. She will be ten months soon and I can tell that she observes and understands everything we do. We have to let them be and explore the world but at the same time teach them to be autonomous.

 

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Normal is very different and different is very normal

Last night I was watching the movie Venom and I was left speechless. It really made me think. Who on planet earth has such an amazing imagination to make a movie like that? Is that normal? I never liked science fiction because it’s just completely unreal for me but I have to admit that this one has a very good story behind it. I started to ask myself how can we define the normal things in life and the ones that are different. How can we really know what is normal and what is different?

I grew up in a family of four. My parents were working a lot but during all the free days we were enjoying together, exploring the world, and taking care of each other. I considered myself as a very normal child. I was thinking about the future, how my wedding will look like and how many kids will I have. The normal kind of thoughts every little girl has at that stage.

Through my teenage years I heard lots of times how different I am, people were saying this all the time. Because of my sports career, I travelled a lot and met many people from different backgrounds and cultures and I thought that’s probably the reason why they see me as a very different person. My way of dressing, my hair style, the way I was doing things didn’t stand out from the average. I didn’t have pink hair with piercings all over my face or tattooed body, but yet, the same opinion from other people was staying with me through my life. Even my relationships didn’t work out because men were just very intimidated by me saying I am different and they were not able to handle that.

Years after, I met my husband and he was the complete opposite of me. Finally, I thought if he says I am different he will have a very good reason. When we started to get to know each other, he really did come out with this opinion and kept repeating himself all the time. And I always said, of course we are different and it’s very obvious. But my curiosity didn’t sleep so I opened a conversation and asked him more about that. He explained me that I am different than all the women he met in his life. My way of talking, interacting with people, thinking, expressing myself and even my priorities are not what he was experiencing with others.

Well now I know that I am different but at the same time I think completely normal from my point of view. We always like to use these two words to judge people and it isn’t supposed to be like that. Everyone has their own opinion about what’s normal and what’s different but be careful because whatever you think is strange and unreal can be completely normal for someone else. Thankfully we live in a mostly democratic world, so we all have the right to express our thoughts but we have to make sure that our words don’t hurt other people’s feelings.

 

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Merry Christmas and a Happy New year

It was an amazing year for me and my family. We got a precious gift, our daughter Michelle. She is bringing so much joy and love, our lives changed in a way I can’t describe. She is spending her first Christmas the best way possible, surrounded with people who love her the most. We decided to travel to my home country and enjoy this time of the year with my family. The morning smell of a home made coffee and sweets are priceless. Mom’s food reminds me of my childhood, different lifestyle and now I can introduce all of it to my daughter as well.

I started to write a blog this year and really enjoyed sharing a part of my life with people. I didn’t expect to get such a great response from all of you who are following me. That is giving me new motivation and inspiration for the year ahead. My husband was very successful with his business and at the same time amazing support to me and our daughter. We had accomplished so many things and overall it was a great year full of happiness and love.

I wish you all positive and good wishes. Enjoy this incredible time of the year with people you love, embrace all the special moments which will never come back. Take your time for family and friends, bring back the best moments of the year and let go of the ones that made you sad. Forgive to all the people who hurt you and start a new year with a fresh and positive mind set.

 

Communication Error

I managed to learn so many things about people by just observing them. It’s interesting to see how different we are. The way we walk, communicate and act in public reveals the true nature of us. And that kind of things show even more when it comes to relationships. Interaction between two people can show how deep or shallow is their love and respect for each other. Communication is a part of our daily life and it’s very important. But unfortunately it comes in so many different levels and it’s so unbelievable when you see a very good and a very bad one next to each other.

It was a lovely Sunday evening. I was enjoying with my husband and Michelle on the restaurant’s terrace, drinking wine and talking about family life. The restaurant was lit up and we were able to see everything going on inside. Suddenly our conversation changed and we started to observe people in the restaurant. Two couples immediately caught our attention. One of them probably in late 50’s and the other one in late 20’s. Interaction between these two couples was the complete opposite. It was a great inspiration for my writing.

The older couple looked like they were on the first date when you do all your best to really pay attention to the person sitting on the other side. They were talking all the time and it was obvious that the conversation was very interesting. We were able to see the eye contact and the body language that shows the connection between them. It was really incredible to see their sincere smiles and happiness throughout the whole evening.

On the other side the young couple was so different. At first I thought they were just friends decided to go out for a drink and ran out of topics to gossip about. Both of them were completely obsessed with phones. He was laughing while watching probably something really funny on the screen. At the same time her face had no expression, she was just looking at her phone, swiping left and right with her hand. Every once in a while she would look up, just rolled her eyes and focus right back into her own world. Half an hour later she asked him to get her another drink. He stood up, gave her a very short kiss and head to the bar to order a beer. After coming back to the table they repeated the same thing again and left the restaurant.

That was a very interesting observation for us and a great reminder at the same time how important communication is. We have to talk with our loved ones to understand them and get to know them on a different level. The new generation of couples are often too superficial and care only about the outside image. Whatever is underneath the shell doesn’t interest them. I wouldn’t say everybody is like that and probably the phones are not the only reason for communication errors. Couples don’t lose the love and sparkle just because you are too busy with your own little world. Pay attention to your loved ones and nourish the connection while enjoying life.

 

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Feminism destroyed a new generation of men# my opinion

Controversial topic? Definitely, but I have a very strong opinion about that. Women did change the male population. Back in the days everybody knew what roles they were playing. Women have an extreme power to give a chance for a new life to begin. Don’t get me wrong, I really support women to get the best education,  to get the great jobs and most of all to have the same rights as men do. But at the same time to let a man be a man.

Let’s be realistic, men will always be the lion of the kingdom and it has to be like that. They have to feel strong to protect our families and our lives. Women are the ones that have to encourage this and not destroy it. The new generation of women started to fight against that because they can’t understand their power. People say that women support three angles of the house and they don’t say that for no reason. We do and we have to know what does that mean. If you take away the power of the man being a leader there is no way back. That’s the best way to completely womanise the men.

Women started to fight for the positions which in the past were reserved only for men. I don’t have any problem with that. But do they transfer that as well into the personal lives? Yes, I think the certainly do. That’s were the problems begin.

I have had a chance to interact with quite a few men in my life through my sports career and later on in relationships. I realised that I couldn’t really relate to my generation of men. I liked the old school. Being strong on the outside and showing some parts of the soft inside was what I was used to. But this new generation is the complete opposite. The jelly shell feels like you can just see through and when you see the inside there’s a burning fire ready to explode. In the past men respected their mothers. Today you can see every second boy or a young man fighting and arguing with his mother because that’s the only female that will let him to express his power. And I have to say it’s really sad to see that.

Do women have to go that far? I don’t know what you want for the future population but this is definitely not the best beginning of the feminism age. Women be women and let men be men. That’s how it was meant to be. Try to understand men that they need to be the leaders. If you don’t let them to be that in professional careers at least let them be that in their personal lives. At the end of the day even a strong man will always say “sorry guys, I have to go, my wife just called me”.

 

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Postnatal depression #my story

I heard so many things about postnatal depression before I got pregnant and it was just so surreal for me. Seriously? Postnatal depression? That can’t happen to me, I am too strong for that. Just to think about that was ridiculous. How can you be depressed when you just got such a precious gift in your life. Well yes, it can happen and it certainly did in my case.

First few weeks after birth everything was amazing. Michelle was definitely giving me all the power to just blossom. I felt like I was at the top of the mountain and the whole world is mine. Not long after my energy level was just going rapidly down. I wasn’t too concerned because I thought it’s normal. Lack of sleep, new responsibilities and my body still healing from labour should have a different affect on my mind. I was trying to convince myself that this is just normal. Some days were very good and I was holding on for the good moments.

I remember waking up one day and my body was floppy like it wasn’t mine. I felt so tired and my mind didn’t work properly. I tried to find the energy to keep Michelle happy and do things around the house but my head was just so heavy. My thoughts were going only on the dark side. I didn’t take care of myself, my hair was messy, I would stay all day in the same clothes and sometimes cry for no good reason. The way I was thinking affected my relationship because I just couldn’t keep up with positive state of mind. Usually I was the one that always thought about the bright side. I finally started to realise that this might be the postnatal depression everyone was talking about. I definitely was not ok.

How am I going to deal with this? Is my life really going to be so depressed from now on? The fact that I made the first step of admitting to myself that this is depression, was actually a very good progress. I finally knew what’s happening with me. Honestly it feels like a dark demon moved into your house and you can’t get rid of him. Every day that I felt good was like “yes I kicked this demon out”, and the next day he was back again. Like an endless circle that you can’t escape. It is a very complicated process and I had to work really hard to start getting better.

It’s almost eight months now since I gave birth and I still have days when I feel depressed. I didn’t try to get any medical support but I did tell my husband about my feelings. The conversation really helps when it comes to postnatal depression. Probably the most important thing is to get all the emotions out. If you are keeping them inside they just start to level up and it gets even worse. Depression is not something we should be ashamed of. It can happen to anyone, so don’t be afraid to speak about it.